Senior Marketing Analyst, Strategy & Analytics Full-time Job

**Toptal**, the world’s largest fully remote workforce, is seeking a **Senior Marketing Analyst** to join their Business Analytics Center of Excellence.
This strategic role partners with marketing leadership to drive data-driven decisions across SEM, SEO, and emerging Generative AI channels—spanning data infrastructure, modeling, forecasting, and root-cause analysis.
The analyst must translate complex data into actionable "so what" insights that impact financial performance, manage competing stakeholder priorities, and leverage AI tools to automate workflows.

**Key qualifications** include a Bachelor’s degree, 5+ years in marketing analytics (specifically SEM/SEO/AI channels), 2+ years in consulting or analytical operations, advanced SQL and Tableau proficiency, hands-on Generative AI experience, and a proven ability to connect analytics to business strategy.
The role is fully remote with a structured 12-month ramp-up plan progressing from onboarding and data auditing to leading strategic initiatives and standardizing company-wide metrics.