SEO/ASO Manager Full-time Job

**Life360** is a remote-first family safety platform (102.
4M MAU) seeking an **SEO and ASO Manager** to own a unified organic discovery strategy across traditional search (SEO), AI answer engines (AEO/GEO), and app stores (ASO).

**Key Responsibilities:** * Lead strategy for SEO, AEO/GEO, and ASO as a single coordinated system.
* Own content strategy, editorial calendar, and site information architecture (IA) for Life360.
com.
* Implement technical SEO (crawl health, Core Web Vitals, structured data) and AEO optimization (structured data, AI parsing signals).
* Monitor and grow AI citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
* Manage a Content Strategist and agency; partner with Engineering, Product, Marketing, and PR on technical launches and off-page authority.
* Drive global localization (hreflang, regional keyword strategy) and report on organic revenue contribution.

**Requirements:** * 5–8 years experience in SEO/content strategy with measurable results across web and app.
* **Proven AEO/Generative Search experience** (LLM parsing, structured data for AI citation).
* Strong technical SEO foundation (able to write briefs/QA engineering implementations).
* Deep content strategy ownership (topical authority, hierarchy, workflows).
* Active AI tool usage in daily workflows; global SEO/ASO experience preferred.
* Salary range: **$121,500 – $178,500 USD** + equity & comprehensive benefits.

**Culture:** Remote-first, AI-native company valuing "Members Before Metrics," "High Intensity/High Impact," and direct, respectful communication.